My Story

Inspired by a message boldly written across a bread recipe, my core business philosophy revolves around the significance of authenticity and integrity in achieving success, much like the essential nature of a staple bread recipe. 

In my family, food is the heart of all we do. My mom is the eldest of 11 kids and Italian immigrant parents. I discovered inspiration in my grandmother’s handwritten bread recipe which featured the simple yet powerful phrase, “No Substitutes.” Inspired by this bread recipe, my philosophy is built upon a foundation of authenticity, integrity and relentless encouragement.

I understand the unique challenges growing businesses face because I’ve lived them. My career began during the rise of e-commerce with pivotal roles at Borsheims and Hayneedle, where I gained invaluable experience in online sales, fulfillment, and customer experience. In 2007, I co-founded eCreamery Ice Cream, a business that has grown and thrived over the years. Along the way, I’ve honed my expertise in turning complex challenges into clear, actionable strategies that deliver measurable results — especially during the most demanding peak seasons.

I launched No Substitutes to share the lessons I’ve learned from my growing business journey. Drawing on my expertise in scaling production, optimizing fulfillment, and driving sustainable growth through e-commerce — I’m committed to helping other businesses streamline their operations and achieve long-term success.

My role as a fractional COO and operational strategist allows me to work with leaders and teams to solve their most pressing operational bottlenecks. By blending strategic vision with tactical execution, I help organizations achieve more with less, unlocking untapped potential across every division.